As I’ve been growing my business and connecting with like-minded professionals, I’ve heard the same phrase pop up time and time again: “You gotta pay to play.”

So, I figured why not test that theory out on my personal LinkedIn profile?

Promoting your small business can feel overwhelming, especially when you're juggling multiple tasks on a limited budget. However, with the right strategy, you can maximize your reach without spending too much time or money. In this guide, we’ll walk you through how to effectively promote your business on different social media platforms while keeping your messaging consistent.